VoC Market Shakeup: PG Forsta Acquires InMoment - Ecosystm Insights

The Voice of Customer (VoC) market continues to evolve, often driven by technological advancements as well as M&As. Medallia, Qualtrics, and InMoment are the three major VoC players in the enterprise segment globally and locally across ANZ.

Until recently, InMoment was the smaller contender among the three, but that changed with their acquisition by PG Forsta in May 2025. The move marks a significant shift that will alter the competitive dynamics globally and in the region.

By combining PG Forsta’s strengths in market research, structured feedback, and regulated industries with InMoment’s expertise in AI, unstructured data analysis, and its strong presence in ANZ, the newly formed entity is poised to challenge the dominance of larger rivals.

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