Councilio Podcast: From evolving technologies, defining CX success, to sports and winning as a team

Episode 4: Melanie Disse | 14 October 2025 - From evolving technologies, defining CX success, to sports and winning as a team. 

We cover the importance of a solid data foundation and data management when adopting AI technologies, how organisations can position themselves for winning the CX race, and what being part of a winning sports team taught me about CX! 

Episode description:

We talk about how organisations moved from managing contacts and tracking transactions to orchestrating relationships and understanding emotions, behaviours, and intent.

And then why, in today’s messy, hyper-competitive world of CRM and customer platforms, it’s worth stepping back to think about the customer before diving into the next wave of technology investment. Because that’s the shift that is reshaping leadership, measurement, and culture inside modern businesses.

It’s a grounded, thoughtful discussion about what really drives connection and loyalty in an era where every organisation claims to be customer-first. Have a listen.