DYK # 31: Did you know… that you can’t win if you don’t show up at the start line!?🏆

As a former athlete & world champ, I know one thing for sure.. You can’t win if you don’t show up at the start line. 

It’s that simple. 

And it’s the same in business. You can’t win an award if you don’t even enter. 

So why am I telling you this? 

I’m telling you this because I’ve partnered this year with Awards International to be your local ANZ partner for the International Customer Experience Awards™(ICXA) and I’m spending my time speaking with organisations who have done amazing work in CX! 

Unfortunately, ANZ is fairly small and based far away from the big US and European markets, and somehow we tend to think that we can’t compete against the “big guys”. But that’s not true. 

The “big guys” also have their own challenges, and getting anything done can be even harder for larger players, especially if it requires internal change. 

ANZ is known for its innovations, we are deeply caring about other people (yes, including customers!) and I have seen some incredibly amazing work being done locally.

 

So let’s not get distracted, make it to the start line, and show the world what we’re made of! 

If you haven’t seen or heard anything about the ICXA, I’d urge you to check it out - and get in touch with me for a chat

Why get involved?

There are several great reasons to line up against the best in the world to see how you’re tracking! I know it can seem daunting - believe me, been there, done that - but it’s also incredibly worthwhile and rewarding.

Entering the International Customer Experience Awards™ is more than just a chance to win— it's about celebrating your journey, and the impact you’ve made on your customers. 

Not everyone can take a win home, but the learnings you gain, and internal and external recognition you receive, alongside being part of such an amazing awards experience is truly inspiring. 

Still unsure? Here are a few more reasons to enter! 

  • Gain external recognition from leading CX experts and industry professionals.

  • Boost your company’s reputation as a leader in customer-centric innovation and service excellence, setting the benchmark for trust, loyalty, and business growth in the CX industry.

  • Strengthen your team with a meaningful and rewarding experience— an opportunity to celebrate your collective achievements.

  • Enhance your appeal to stakeholders, investors, and employees by showcasing your commitment to delivering exceptional customer experiences, while building meaningful connections with potential B2B clients, customers, and partners.

  • Network with like-minded organisations and expand your connections within the CX community.

  • Showcase your innovative initiatives and reward your team for their dedication to driving positive change.


So let’s get you to the start line and make sure you enjoy the race! 🏆


And don’t be shy to get in touch to learn more or set up a time to chat! The Early Bird Deadline ends 25 July, 2025!


#ICXA #ICXA25 #CX #customerexperience #CXawards #champion 

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DYK # 30: Did you know that a CX Strategy is a great way to set the direction and create clarity for your CX program?